How anonymous are we?

The internet has transformed the world in which we live, and in times of globalization has seemingly brought us closer together. With the click of a button you can be exploring the planet Mars using Google Earth, or discovering new … Continue reading

The French Touch

From Proust to Voltaire, from Coco Chanel to Yves-Saint-Laurent, from Joan of Arc to Charles de Gaulle, from Napoleon to Jean Jaures, from Edith Piaf to Serge Gainsbourg, from Roland Garros to Zinedine Zidane and from Gerard Depardieu to Audrey … Continue reading

Do or Don’ts when translating a slogan

You can translate a slogan easily, ask your translation provider, translate it literally and voila; slogan done you would say. However a lot more aspects should be taken into consideration to make your slogan appealing instead of just simply translating … Continue reading