Translation Revolution

It is no secret that machine translation has come a long way in recent years, but these developments indicate that MT is approaching full launch and could potentially reach a level of near-perfection in a matter of four or five years. Corporate growth is dependent on multilingual content and machine translation can offer enormous benefits to companies willing to embrace cutting-edge technology, the obvious advantages being reduction in costs, time and labour. Continue reading

The gentleman and the personal development: the evolution of “image de marque”

From its first uses, in Old French, la marque (mark) has the meaning of sign that proves the singularity. It also has the sense of reference or boundary. La marque may become a sign of infamy: from the Middle Ages, it is affixed to prostitutes or criminals. One of the highlights of The Three Musketeers by Alexandre Dumas was when the D’Artagnan has discovered the fleur-de-lis that was branded with a hot iron on the shoulder of Milady, which designated her as a former convicted prisoner of the king (although in reality the beauty has never stood trial) Continue reading